For 33 years DRUXY’S Famous Deli Sandwiches has proudly upheld the deli tradition of serving the freshest, highest quality food available.  Slicing hot deli meats to each customer’s order has been the central focus, add to this preparation directly before each customer’s eyes so they can direct and watch exactly how we prepare his or her meal.

The recent economic turmoil has challenged us all.  We realized that we had to push the envelop to ensure that we were doing the very best for our customers and stay current while upholding our deli tradition.

Three months ago we contracted with Spinning Wheel Design, to evaluate our restaurants and determine a new look and direction for the future.  Spinning Wheel is at the forefront of food and retail design but more importantly understands the value of tradition.  I am proud to announce that Spinning Wheel has been able to combine the best of both worlds in our new restaurant design.  The focus of the design is a clean, fresh look that focuses on our food while making the customer experience more comfortable.  We are excited that our first 2 renovations will be done later this month at 1200 Eglinton Avenue East and at Buttonville Airport.

To tie in with this new design we felt it was necessary to retool our marketing and have contracted with The adLib Group to be our new agency.  They too have reviewed our past and will be focusing our marketing around the catch phrase “Fresh Deli Revolution”.  This combines our effort to be true to our deli tradition while taking this tradition into a new more modern era.

While the past has been good to DRUXY’S and our loyal customers, the future is brighter than ever with many projects ahead.