Posts Tagged ‘Expansion’

YOU SAY YOU WANT A REVOLUTION?

Friday, June 4th, 2010

DRUXY’S FAMOUS DELI SANDWICHES INTRODUCE THEIR “FRESH DELI REVOLUTION”

Toronto, ON: How many toppings can you handle? That’s the question being asked by Druxy’s Famous Deli as they launch their Fresh Deli Revolution. Druxy’s is putting diners into the driver’s seat by allowing them to choose from 50 fresh sandwich and salad toppings at no additional cost. Dress up old favourites like old-fashioned smoked meat and corned beef or build your own sandwich or salad from scratch; whatever you choose, it’s done your way! So far, Druxy’s has put this “design your own” concept to practice in 25 of its 48 locations.

“We want to give our customers the power of choice with the addition of dozens of fresh ingredients and the ability to design your own sandwiches and salads, Druxy’s truly has something for everyone,” said Peter Druxerman, Vice-President of Marketing for Druxy’s Famous Deli. “The focus is on serving fresh food fast and ensuring that every Druxy’s visitor gets exactly what they’re looking for.”

Druxy’s is inviting its customers, old and new, to check out their revolutionized menu. Another new twist on an age old idea is grilled cheese. But DRUXY’S has added a new twist with premium cheeses like blue and brie, deli meats and tons of veggies. This traditional comfort food has been brought back as only Druxy’s could!

Since its opening, Druxy’s has continually evolved to meet customer needs. The Fresh Deli Revolution and a partnership with the Heart and Stroke Foundation’s Health Check Program are prime examples of how the fast-casual dining chain has met those needs. Druxy’s now offers one of the largest selections of health check approved choices of sandwiches, salads and soups. Druxy’s also caters to the needs of many customers with dietary restrictions including lactose-free, gluten-free and vegan diets.

Soon, the Fresh Deli Revolution will be offered at all of Druxy’s 48 current locations with two new locations opening in June, one in Niagara Falls and the other in Newmarket’s Southlake Regional Hospital. To date, the feedback has been outstanding. “Customers are telling us, ‘It’s like being a kid in a candy store. There are so many fresh choices and the value is amazing! You can eat something different everyday at Druxy’s.’ You’ll have to come see for yourself, but we really do have all the toppings you can handle.” Said Druxerman.

About Druxy’s Famous Deli Sandwiches:
Founded in Toronto 33 years ago, Druxy’s is Canada’s premiere chain of quick-service delicatessen restaurants. 48 locations are found primarily in health-care facilities, office towers, shopping centres, museums and airports throughout Southern Ontario (Toronto, Ottawa, Niagara, Hamilton and Peterborough) and in Calgary, Alberta. Since 1973, Druxy’s has been family-owned and operated. For more information, please visit www.druxys.com.

Peter Druxerman, Vice-President of Marketing for Druxy’s Famous Deli is available for interviews.
Katie Hockton, theadlibgroup T: 416.447.9686/800.467.7531 E: pr@theadlibgroup.com

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Druxy’s Famous Deli Sandwiches Announces Aggressive Expansion Plans Across Canada

Friday, September 12th, 2008

(Friday, September 12, 2008) – DRUXY’S® opened its first restaurant in the fall of 1976 in the food court in the Royal Bank Plaza, situated in the heart of Toronto’s financial district. Over the next 32 years DRUXY’S® has grown steadily across Metro Toronto and into Ottawa, Peterborough, Hamilton, London and Calgary. And now boasts over 52 restaurants and kiosks.

“DRUXY’S® strength has been our commitment to offering customers only the highest quality, fresh and healthy food with the utmost in personal service. As the trend towards healthier food choices continues to grow, so does the DRUXY’S® brand, with eight of our sandwiches recognized by the Heart and Stroke Foundation as meeting their Health Check® criteria, making DRUXY’S® the first fast food deli to join the program”, stated Peter Druxerman, VP of Marketing.

DRUXY’S® is now expanding to your area!

DRUXY’S® is concentrating on attracting quality franchise partners who want to invest in a leading fast food brand with a solid track record of growth, a proven operating system and strong corporate support structure. The initial investment to open a DRUXY’S® Delicatessen, $225,000, make it one of the most competitive opportunities in the industry. And DRUXY’S® focus on healthy eating makes it one of the most relevant foodservice investment opportunities available.

“With DRUXY’S® proven economic model, franchise partners find our brand an attractive investment,” stated Druxerman.

In addition to creating a business ownership opportunity for local entrepreneurs throughout the country, each new DRUXY’S® deli will contribute to the economy by creating new jobs and providing area residents with a healthy fast food alternative.

Franchisees benefit from extensive product training, site selection and customer service, not just in the pre-launch phase, but throughout the whole relationship. “We are actively committed to the success of each franchisee in the System, our training program includes operations and administration and a host of marketing and promotional tools that work”, said Druxerman.

To assist in their aggressive expansion plans, DRUXY’S ® has partnered with Kim Divell, President of Premier Franchise Consultants.

“Ms. Divell’s previous experience as Director of Marketing & Communications and Assistant Publisher of Franchise Canada, for the Canadian Franchise Association will be a tremendous benefit, as she brings to DRUXY’S® a depth in expertise and franchise system knowledge that will ensure our franchise system’s solid and ethical growth over the next few years.”

“In addition, Ms. Divell is an entrepreneur at heart. She successfully developed her own service franchise concept, ran her own restaurant and is held in high regard within the franchise industry. The partnership with Divell continues DRUXY’S® dedication to achieving the best franchise system development and new levels of growth,” proclaimed Druxerman.

For Franchise Information visit www.druxys.com or contact: Peter Druxerman at peter@druxys.com

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