4
Jun
2010
YOU SAY YOU WANT A REVOLUTION?
By:
Peter Druxerman
DRUXY’S FAMOUS DELI SANDWICHES INTRODUCE THEIR “FRESH DELI REVOLUTION”
Toronto, ON: How many toppings can you handle? That’s the question being asked by Druxy’s Famous Deli as they launch their Fresh Deli Revolution. Druxy’s is putting diners into the driver’s seat by allowing them to choose from 50 fresh sandwich and salad toppings at no additional cost. Dress up old favourites like old-fashioned smoked meat and corned beef or build your own sandwich or salad from scratch; whatever you choose, it’s done your way! So far, Druxy’s has put this “design your own” concept to practice in 25 of its 48 locations.
“We want to give our customers the power of choice with the addition of dozens of fresh ingredients and the ability to design your own sandwiches and salads, Druxy’s truly has something for everyone,” said Peter Druxerman, Vice-President of Marketing for Druxy’s Famous Deli. “The focus is on serving fresh food fast and ensuring that every Druxy’s visitor gets exactly what they’re looking for.”
Druxy’s is inviting its customers, old and new, to check out their revolutionized menu. Another new twist on an age old idea is grilled cheese. But DRUXY’S has added a new twist with premium cheeses like blue and brie, deli meats and tons of veggies. This traditional comfort food has been brought back as only Druxy’s could!
Since its opening, Druxy’s has continually evolved to meet customer needs. The Fresh Deli Revolution and a partnership with the Heart and Stroke Foundation’s Health Check Program are prime examples of how the fast-casual dining chain has met those needs. Druxy’s now offers one of the largest selections of health check approved choices of sandwiches, salads and soups. Druxy’s also caters to the needs of many customers with dietary restrictions including lactose-free, gluten-free and vegan diets.
Soon, the Fresh Deli Revolution will be offered at all of Druxy’s 48 current locations with two new locations opening in June, one in Niagara Falls and the other in Newmarket’s Southlake Regional Hospital. To date, the feedback has been outstanding. “Customers are telling us, ‘It’s like being a kid in a candy store. There are so many fresh choices and the value is amazing! You can eat something different everyday at Druxy’s.’ You’ll have to come see for yourself, but we really do have all the toppings you can handle.” Said Druxerman.
About Druxy’s Famous Deli Sandwiches:
Founded in Toronto 33 years ago, Druxy’s is Canada’s premiere chain of quick-service delicatessen restaurants. 48 locations are found primarily in health-care facilities, office towers, shopping centres, museums and airports throughout Southern Ontario (Toronto, Ottawa, Niagara, Hamilton and Peterborough) and in Calgary, Alberta. Since 1973, Druxy’s has been family-owned and operated. For more information, please visit www.druxys.com.
Peter Druxerman, Vice-President of Marketing for Druxy’s Famous Deli is available for interviews.
Katie Hockton, theadlibgroup T: 416.447.9686/800.467.7531 E: pr@theadlibgroup.com
28
Sep
2009
Health Check
By:
Peter Druxerman
Our menu is designed to be of high quality, fresh and healthy. Our focus on healthy food is important to my brothers and I because we care about what we eat and would only serve food that we would eat ourselves.
To support our healthy menu we contacted the Heart and Stroke Foundation to see if we could participate in their Health Check Program. We now have 8 sandwiches and 5 soups that have been certified by the Heart and Stroke Foundation. These sandwiches have a minimum of 10 grams of protein and 2 portions of vegetables and less than 950 mg of salt and 10 grams of fat.
If you truly care about what you eat then DRUXY’S offers many options that will offer you a balanced and healthy meal. Check out our Health Check sandwiches on our website and for catering consider our Health Check Sandwich Tray.
Enjoy and be healthy!
12
Sep
2008
Druxy’s Famous Deli Sandwiches Announces Aggressive Expansion Plans Across Canada
By:
Peter Druxerman
(Friday, September 12, 2008) – DRUXY’S® opened its first restaurant in the fall of 1976 in the food court in the Royal Bank Plaza, situated in the heart of Toronto’s financial district. Over the next 32 years DRUXY’S® has grown steadily across Metro Toronto and into Ottawa, Peterborough, Hamilton, London and Calgary. And now boasts over 52 restaurants and kiosks.
“DRUXY’S® strength has been our commitment to offering customers only the highest quality, fresh and healthy food with the utmost in personal service. As the trend towards healthier food choices continues to grow, so does the DRUXY’S® brand, with eight of our sandwiches recognized by the Heart and Stroke Foundation as meeting their Health Check® criteria, making DRUXY’S® the first fast food deli to join the program”, stated Peter Druxerman, VP of Marketing.
DRUXY’S® is now expanding to your area!
DRUXY’S® is concentrating on attracting quality franchise partners who want to invest in a leading fast food brand with a solid track record of growth, a proven operating system and strong corporate support structure. The initial investment to open a DRUXY’S® Delicatessen, $225,000, make it one of the most competitive opportunities in the industry. And DRUXY’S® focus on healthy eating makes it one of the most relevant foodservice investment opportunities available.
“With DRUXY’S® proven economic model, franchise partners find our brand an attractive investment,” stated Druxerman.
In addition to creating a business ownership opportunity for local entrepreneurs throughout the country, each new DRUXY’S® deli will contribute to the economy by creating new jobs and providing area residents with a healthy fast food alternative.
Franchisees benefit from extensive product training, site selection and customer service, not just in the pre-launch phase, but throughout the whole relationship. “We are actively committed to the success of each franchisee in the System, our training program includes operations and administration and a host of marketing and promotional tools that work”, said Druxerman.
To assist in their aggressive expansion plans, DRUXY’S ® has partnered with Kim Divell, President of Premier Franchise Consultants.
“Ms. Divell’s previous experience as Director of Marketing & Communications and Assistant Publisher of Franchise Canada, for the Canadian Franchise Association will be a tremendous benefit, as she brings to DRUXY’S® a depth in expertise and franchise system knowledge that will ensure our franchise system’s solid and ethical growth over the next few years.”
“In addition, Ms. Divell is an entrepreneur at heart. She successfully developed her own service franchise concept, ran her own restaurant and is held in high regard within the franchise industry. The partnership with Divell continues DRUXY’S® dedication to achieving the best franchise system development and new levels of growth,” proclaimed Druxerman.
For Franchise Information visit www.druxys.com or contact: Peter Druxerman at peter@druxys.com
17
Oct
2007
Health Check… Helping You Eat Well
By:
Peter Druxerman
Druxy’s is proud to be a part of the Health Check program. We believe that food should not only taste great, but it should also be nutritious and part of a healthy lifestyle. If you want to learn more about the Health Check program check out the Heart and Stroke Foundation’s website, it is full of great information, like this article.
Grocery shopping for healthy foods can sometimes be complicated and time-consuming. Health Check, the Heart and Stroke Foundation’s not-for-profit food information program, can help you choose foods in grocery stores and restaurants that can be part of a healthy diet.
Health Check’s nutrient standards are based on Canada’s Food Guide
Every food product and menu item in the Health Check program must earn the right to display the Health Check symbol by meeting specific nutrient standards based on Canada’s Food Guide.
Our team of registered dietitians and a volunteer Technical Advisory Committee of independent nutrition experts from across Canada develop our nutrient standards, which reflect the latest science that supports healthy eating recommendations for Canadians. Food companies and restaurants play no part in setting these standards.
The Foundation’s team of registered dietitians evaluate each participating company’s product or restaurant food item on the basis of total fat, saturated fat, trans fats, fibre, sodium, calcium, sugar, vitamins and minerals, depending on its category. When food products meet these standards, they are allowed to join the program. To make sure products continue to comply with the nutrient standards, our dietitians randomly inspect products and menu items on a regular basis.
Read more about Health Check’s nutrient standards for fat, fibre, sodium and sugar.
The Health Check symbol can be found on more than 1,700 foods, including vegetables and fruit, grain products, milk products and alternatives, as well as meat and alternatives.
In addition, the Health Check symbol can be found on a growing number of restaurant menus. Look for the Health Check symbol in these food establishments: Swiss Chalet, Boston Pizza, Druxy’s, White Spot, The Bay and Zellers.
Health Check is a voluntary program
The Health Check not-for-profit food information program is open to food companies and restaurants that voluntarily submit products or menu items to be evaluated by the Foundation’s registered dietitians. Once accepted into the program, participating companies and restaurants pay a modest annual fee to help cover the costs of operating the program and developing tools to educate Canadians on healthy eating. Health Check is not a fundraising program for the Foundation.
There are healthy products in the grocery store that do not carry the Health Check symbol. With the average grocery store selling more than 20,000 products, busy shoppers have told us that healthy choices can sometimes be difficult to identify. That’s why we encourage Canadians to compare products.
The best way to do that is to learn how to read the Nutrition Facts table.
Read more about Health Check’s:
NEW Health Check media campaign
The Foundation is working hard to reverse the growing epidemic of obesity in our children. Healthy eating and increased physical activity are the best solutions to this health crisis. One important way the Foundation is helping Canadians to eat well is through Health Check.
The Foundation is getting the word out. View our new TV, print and web campaigns for Health Check.
