DRUXY’S FAMOUS DELI SANDWICHES INTRODUCE THEIR “FRESH DELI REVOLUTION”

Toronto, ON: How many toppings can you handle? That’s the question being asked by Druxy’s Famous Deli as they launch their Fresh Deli Revolution. Druxy’s is putting diners into the driver’s seat by allowing them to choose from 50 fresh sandwich and salad toppings at no additional cost. Dress up old favourites like old-fashioned smoked meat and corned beef or build your own sandwich or salad from scratch; whatever you choose, it’s done your way! So far, Druxy’s has put this “design your own” concept to practice in 25 of its 48 locations.

“We want to give our customers the power of choice with the addition of dozens of fresh ingredients and the ability to design your own sandwiches and salads, Druxy’s truly has something for everyone,” said Peter Druxerman, Vice-President of Marketing for Druxy’s Famous Deli. “The focus is on serving fresh food fast and ensuring that every Druxy’s visitor gets exactly what they’re looking for.”

Druxy’s is inviting its customers, old and new, to check out their revolutionized menu. Another new twist on an age old idea is grilled cheese. But DRUXY’S has added a new twist with premium cheeses like blue and brie, deli meats and tons of veggies. This traditional comfort food has been brought back as only Druxy’s could!

Since its opening, Druxy’s has continually evolved to meet customer needs. The Fresh Deli Revolution and a partnership with the Heart and Stroke Foundation’s Health Check Program are prime examples of how the fast-casual dining chain has met those needs. Druxy’s now offers one of the largest selections of health check approved choices of sandwiches, salads and soups. Druxy’s also caters to the needs of many customers with dietary restrictions including lactose-free, gluten-free and vegan diets.

Soon, the Fresh Deli Revolution will be offered at all of Druxy’s 48 current locations with two new locations opening in June, one in Niagara Falls and the other in Newmarket’s Southlake Regional Hospital. To date, the feedback has been outstanding. “Customers are telling us, ‘It’s like being a kid in a candy store. There are so many fresh choices and the value is amazing! You can eat something different everyday at Druxy’s.’ You’ll have to come see for yourself, but we really do have all the toppings you can handle.” Said Druxerman.

About Druxy’s Famous Deli Sandwiches:
Founded in Toronto 33 years ago, Druxy’s is Canada’s premiere chain of quick-service delicatessen restaurants. 48 locations are found primarily in health-care facilities, office towers, shopping centres, museums and airports throughout Southern Ontario (Toronto, Ottawa, Niagara, Hamilton and Peterborough) and in Calgary, Alberta. Since 1973, Druxy’s has been family-owned and operated. For more information, please visit www.druxys.com.

Peter Druxerman, Vice-President of Marketing for Druxy’s Famous Deli is available for interviews.
Katie Hockton, theadlibgroup T: 416.447.9686/800.467.7531 E: pr@theadlibgroup.com